About Me

I'm a Product Engineer and former Director of a Digital Product Consultancy focused on helping companies tackle the challenges that come with growth.

I’ve developed a holistic skillset around product development: from using Product Design Sprints to rapidly solve problems and test ideas to building apps with tools like React, React Native and Ruby on Rails.

Here are some things I like to spend time thinking and talking about:

• Empowering teams to independently understand problems and ship solutions
• Atomic CSS approaches like Tailwind CSS
• Formula 1 – the sport and the business
• Startup and Scale-Up business strategy and tactics
• Balancing delegation, dependency, and developer experience when evaluating tools and technology
• Coffee
• History
• Gradients

I'm an avid Formula 1 fan, enjoy great coffee and stay active on the bike both in the real world and virtually on Zwift. I also spend far too much time on Twitter/X.

Colophon

• The design and IA for this site is based on Floris Verloop’s Framer Sites template.
• It’s built with NextJS, Tailwind CSS, with a sprinkling of Framer Motion. The notes CMS is powered by an MDX file system (nothing fancy).